By Jeff Phillips 

One of the most important aspects of search engine optimization is relevant content and the management of that content on your website. Your website should include up to date information about your services, industry or products. Continual updates should be a part of your weekly or monthly website maintenance process. Areas that can provide strong content to your site are industry related news, online newsletters and text that shows you as an authority in your field.

A content management system allows the website owner to post the latest news and information about their company on the website. The site owner can log into an administrative area of the website and post news updates and archive older postings for retrieval and reading by the website visitor from any computer in the world that has Internet access.

Be careful when selecting a CMS. Choose one that is easy to use, employs a unique URL naming convention, and is search engine friendly and easy on the budget. Choose one that allows you to set your page titles, Meta descriptions and Meta keywords. A good CMS should employ a unique naming convention in the URL that actually means something to the search engine spider. You can download a free CMS from other sources, but if you are looking for an advantage to the thousands of other pages on the web that look like this… http://www.somedomain.com/index.php?option=com_content&task=category§ionid=4&id=16&Itemid=27 Then make sure you do your homework.

A fast growing segment on the web is the RSS feed and the ability to use RSS feeds (with the authors permission) to supplement the content on your website. Typical web based RSS aggregators simply allow you to publish a headline and a link from your chosen feed. This provides you with very little fresh content on your site and gives visitors no potential reasons to return. This also offers very little value to search engine optimization efforts. Some rss aggregators take information from the feeds you choose and generates SEO friendly html pages for each item in the feed. This quickly turns a 10 page website into a much larger, more robust site complete with relevant content that continually grows.

When selecting tools to develop your seo friendly dynamic website, pay attention to the options offered and how they may impact your site. Several tools are available, but only a hand full are worth their salt.

Jeff Phillips is the Founder and President of CAD Enterprises LLC. CAD Website Design is a full service web design company dedicated to creating user friendly websites that reinforce branding, increase site traffic and strengthen customer loyalty. CAD Website Design provides sophisticated database design and programming that enables dynamic content generation and database integration using PHP Programming and MySQL. By providing simple to use back end management areas, CAD Website Design empowers you to manage your content and edit information with the simple click of a button.

For more information, please visit http://www.CADWebsiteDesign.com, or contact Jeff Phillips at 888-830-2326.

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There are so much talk about so called Google “Sandbox” that we to decide to chip in. So does this so called “Google Sandbox” exists? In order to answer this question let us recap again what this “sandbox” means according to many web-masters. This sandbox is talked about as it was a read place somewhere on the Google’s data centers where all the new website are placed. And it takes about six months in order for your new website to get out off there.

There are many false presumptions in this kind of logic. If you think about how much stress is being put on the “relevancy” of search engine results, how many more sites will be relevant let say to keyword “weight loss”. Two million? Where do we draw the line?

Some one compared a website to a Chinese restaurant business. If you open yet another Chinese restaurant not to many people will flock to it just because you opened it. But if with the time people begin to spread word bout your restaurant or you stay in business for a year or so, you may have more clients coming to you. Why should you presume that it should be different with your website?

Of course there are times that you can open a Chinese restaurant in the are where here is none. Then you can probably expect visitors simple because they have no other place to choose from.

It not enough therefore to build a website and submit it to a dozens of search engines and the sit and expect flow of visitors. If you do that , the myth of “Google Sandbox” will grow and you will become believer in this myth.

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Think you have an ugly e-commerce site? Now you can do something about it! Enter the Idea Catchers “Ugly E-commerce Contest” for a chance to win a custom e-commerce site, a value of up to $25,000 along with a 90 days of online marketing supporting.

Who can qualify? Any independent retailer, online store, catalog or mail-order company that has already an e-commerce Web site. Your website must currently offer online payment methods such as Internet merchant account, PayPal, Google Checkout or any other online payement method. You must enter by December 31, 2006.

For more details click here.

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While WordPress is a wonderful blogging tool “out of the box” so to say. There are many different ways to improve your website’s performance. Variety of different plugins are available to improve your SEO efforts along with improving overall look and feel of your site as well as spam prevention. Here are just few tips and plugins that may help you.

Spam Prevention

As you get more familiar with WordPress and discover the shear volume of plugins available to prevent spam posts on your website it can be difficult to decide which one is the best. You will find plugins that require users to answer all sorts of questions and even do some “math” in order to post on your site. While this may seem as a good idea at first, many users may be turn away from your site do to this questions. WordPress comes with already pre-installed plugin called Askimed. This is a community driven plug in that has helped to cut a lot of spam. Using that plugin will give you also an opportunity to contribute back. Since every time you will mark a post as a spam, Akismed registers your imput and other users begin to benefit from information you have provided. We use Akismed on our site and it catches about 100 spam comments a day.

SEO Efforts

Permalinks. After you have installed your WordPress, you can configure the permalinks setting for your website. By default, WordPress creates URLs that contain question marks and other funny characters in them. While search engines are indexing these kind of URLs, from SEO point of view your site may perform better if your URLs contain keywords in them. For example, this page that you are looking at right at this moment has following URL http://www.web-hostingreview.com/wordpress-hosting-tips-and-tricks/. If we were to use default permalinks setting this URL would look something like following http://www.web-hostingreview.com/?p=162.

Meta Tags.
Among the variety of meta tags plugins you will find plugins that automatically insert keywords and description meta tag into your website. You should be aware though that recently search engines give less value to “keywords” meta tags to prevent so called “keyword stuffing”. Some search engines instead of paying attention to your “description” tags, now use the content of your site while indexing and generally display in the search results excerpt from the first and the last paragraph from your page.
When it comes to title tags, their importance will still be relevant for some times therefore we highly recommend Optimal Title Plugin that allows you to customize your title meta tags.

Site Maps.

You may have recently heard that Yahoo and MSN are officially supporting Google Sitemap protocol. Google Sitemaps Plugin comes in very handy that respect, since you can use the sitemap that is generated by this plugin and submit it to Yahoo and MSN.

 

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Google Blog, has posted that Yahoon and MSN are officially supporting sitemap protocol, a feature introduced by Google about a year ago.

Submitting a site map to Google does not guarantee that your site will automatically be included into the search results, but it does offer more information about your website to search engine crawlers so they can in turn do better job on crawling your website.

Many web-masters has reported that the sitemaps, that were originally generated for the use in Google Webmasters Tools, were frequently accessed by Yahoo and MSN crawlers. It is only the matter of time for the rest of the search engine to join in as the web becomes more and more dynamic with constant “inflow” of fresh content.

 

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