(PRWEB) December 28, 2007 — www.BroadbandChoices.co.uk today announces the ISP heavy hitters that delivered the most consistent broadband speeds in 2007. Download speed has been an area of much debate in the broadband market throughout 2007, with many ISPs simply not delivering the promised download performance.

A report by consumer group, Which? earlier this year found a "huge" gap between publicised broadband speeds and what most users actually received, with the average speed "enjoyed" by customers on 8Mb packages being as low as 2.7Mb.

Michael Phillips, product director at BroadbandChoices.co.uk, said: "Connections get degraded the further away they are from the BT exchange. Factors like this and poor quality wiring significantly degrade broadband connections and reduce the available speed. It's simply not possible for every customer to get the advertised speed. Our speed test show that, on average, customers only receive 35 per cent of the promised speed."

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BroadbandChoices.co.uk Reveals 2007 Broadband Speed Test Award Winners